Tuesday, January 8, 2008

Synonym For Slave Bracelet

into destitution. Characters

Session to Homelessness.
Philosophizing on the wealth of the Earth .
My days in prison.
The joy of returning to prison.
Mi tesoro plástico.




Me he hechado a andar
.





Scale Lows 4 Sale Jervies

Anthology # 1



Gustavo Rodríguez director de Toronja.
La publicidad no es tan importante.


LOS PUBLICITAS SOMOS LOS QUE INVENTAMOS FESTIVALES PARA PREMIARNOS LOS UNOS A LOS OTROS, HACEMOS REVITAS PARA APARECER Y CRREMOS QUE LA PUBLIDAD ES IMPORTANTE Y ESO NO ES ASÍ POR QUE LA PUBLICIDAD ES UN AGENTE DE CAMBIO. CON ALEGRÍA VEO QUE LOS JOVENES ESTAN CAMBIANDO ESTO.

By: Xavier Lagos two years ago there were five people in a garage working on a pilot project called freshly Grapefruit. Gustavo Rodriguez after 18 years of traditional advertising did not want to repeat the menu, great syllabus in this item not satisfied. Along with his par Sandro Ventura, a sociologist equally bitter with what they were doing, were proposed to combine business and creativity of a knowledge of the reality of another. The premise: To communicate to bring change and not return to do the same as before. What goes Grapefruit market expectation ? The initial premise was to avoid mistakes of the past. My partner and I came from different worlds. I for one very creative but loosely connected with reality and he attached but little creative enough in their discussions. I put together our experiences to offer a more comprehensive communication. What contain the term integrated communications? is looking at the problem of communication from a balloon, so you can tell what kind of strategies and tools you can take to achieve goals. To say if you come with a problem of the high Andean zone with a mining company, are not going to solve it with an advertising campaign. There are many ways possible to address these problems. We have attached a palette of options. Maybe the team with which account? If, in our ranks there are people who not only dedicated to communications, but are also researchers, sociologists, anthropologists, artists. For us it is a treasure to have someone who is an engineer and design time, not an impediment, rather enriches our work. How is this equipment? We are divided into areas, each area has competent people to achieve the objectives. The image is in case, consulting, advertising. Here, even the heads of the technical areas, we have a many interesting financial great social vocation. That is the profile of a member of Grapefruit many skills communicability. somehow that does social vocation, is guiding the work of Grapefruit? the company's philosophy, is given by the founders. We believe that Peru can make money while you generate your environment. It's not hard. The responsibility needs to be felt, not to speak of lip service. Even in the most frivolous messages can contribute something.

How is that, if the priority of the message is commercial? Last year we campaigned for a restaurant, the restaurant we link creativity with the creativity of a Peruvian artist. Each image was sponsoring the creativity of an artist and how to how to interpret a plate. Not only you gave to know the restaurant and say come here, but you gave to know the artist and was the most frivolous. There we made a work tour. You mean we do not require display sexually explicit, bigoted to notice us? One associates the advertising done to attract attention, because if you invest and no notice has not advertised. The real challenge is the evolution of calling attention, as you build harmony and does not contribute to morbidity, to destruction how easy. Can you give importance to announce before the message? Advertising is so important. As a student and we are excited to see our ads in the media and seeing the light of time that is nonsense. We are marketers who believe that is important. We only read magazines and contests to reward one another. And that's not so advertising can be an agent of change. Now I see with joy that there are young people who are changing this. I've heard you call the premium advertising as rich in the arts? That is a definition of Rafo Leon that I love. Ninety-eight percent is linked to the commercial, a small portion is in the gray and the weather becomes art and it still displayed as in the Museum of Modern Art in New York. How to engage the advertising literature? I think my side and my side communicator writer are both volcanoes are fed by separate lines and do not know if at some point intersect the same magma. My evolution has gone from being a publicist to a persuasive communicator but over time I realized that all my life I've been a storyteller who first found a pretext in advertising to connect with the world. Does this matter fantasy to narrate born Grapefruit as a name? The name grapefruit would have to ask my psychoanalyst, I have clear that the only name I did not want to put Rodriguez Communications, was the least creative. I wanted a cool name and nothing memorable. "Peru is a consumer good publicity? Our advertising will have a debt to the creativity of Peru. Peruvian society is more creative than advertising and advertising should be a reflection of their society. "Competitively Grapefruit has a good crop? We are reaping fruits that come from outside but the internal results excited me more. Knowing that people Grapefruit is knit to shape the work ethic that way trying to be smooth organization of communications. "That means there Grapefruit for a while? I'm no futurist but people we're attracting Grapefruit and happens in relationships. For now I hope for the coming years if.