The boom in film and advertising in recent years invented a new professional, the locations, he meets in Santiago places to shoot and know the tricks
to convince the owners to let the cameras.
By Robert Farías.LaHoraOnline.
In the next commercial de La Polar, the actor Jorge Zabaleta jumps from his chair in alarm. From the modern loft is a neighbor across the street fight with a stranger. The map opens and the makeshift hero runs down the stairs, across a cobblestone street, kicking the door of a building the 50's and an old woman wakes up in a neoclassical living. Finally comes panting to the door of her neighbor, but she opens him smiling and says he is just boxing with his Play Station 3. Where is the curious neighborhood where is that happening? In five different locations in Santiago. A high tech department Vitacura, an office building in Padre Hurtado, a French-style house in Las Condes, a building in Santa Maria and a passage near the School of Law, University of Chile.
According to industry sources in Santiago are filmed 20 to 25 monthly business and a dozen films a year. Behind every scene that does not pass in a set is a place, a house, a sidewalk, a street, a neighborhood. And a character who got all of these locations: the locations. Is the new urban hunter. Before eventually pursued a trade for producers and broadcasters, now a full-fledged profession, and even a business of several companies that move millions. The known location corner of the city at their fingertips. Google Earth is a real Santiago. With a dash through the streets with camera in hand, where the text says old house, you know where to go. Shoot photos at different angles, rings the bell and get the place with their owners. So where the script says department. Office. Stairs. Livings. Kitchen. Landfills. Population. Church. Plaza. A true hunter planes for the camera.
"That's the scouting, exploring," says Felix Hadad, a visual communicator (33) which leads in your field by specializing on location for a decade and is the largest in the area. "It is a search for what is required. If the script says, the girl gives a kiss to the lover in the grass and the image opens into a tree in the background. Well, I have to know to locate the tree. And not only grass and tree. But who is in charge of the place, how much the license in that municipality, if they leave or not to record this week, what day, what time if there is parking for trucks of equipment, or seek permission from police to not take advantage or cut the street, knowing where to have a bathroom nearby, etc, etc, etc..
not enough to locate where ideal for the film. They have to convince a dozen people and sign contracts with them. And finally, when he selected the site, warn the neighbors that the appointed day may not use drills or throwing parties, or to be sound of bullets , car chases and even political demonstrations simulated.
"Years ago, when filming half the now, the Locations Managers was a film producer that did this work and then some. "says the editor of the On-Off audiovisual, Francisco Basauri." But increased demand has made them to specialize and to form companies which only offer and get locations.
A Decade: The house films, Q Entertainment, and Chilemagic Florlocación. In developed countries there are giant corporations. In the United States have even a magazine: Location Magazine, whose cover of February came the stilt houses of Chiloé. Without But the only company specializing in urban locations is Mundolocaciones Santiago, which handles 40% of the advertisements and movies that are filmed in the capital. "Every self respecting city has its business locations," says Felix Hadad, owner of Mundolocaciones. Her photo archive contains 200 000 images of Santiago from every imaginable angle, named A to Z. Roofs, gutters, trees, antennas, garbage dumps, streets, alleys, clinics, buildings, pharmacies, churches, museums, parks, towns, courts, tunnels, forests, grocers, shoe. Etc, etc.
"Before, the scouting took me a week or two," says Felix. "But now, to save time, like everything, if I do it in two days and hopefully by mail, is better." Today Hadad comes to get locations for 10 recordings in a month. "Many advertisements in Brazil, Argentina and Colombia, as well as the Chilean" he says. It has six people working on scouting every day hunting new places and securing contracts.
There is another range of locations that offer his talent as a chef recipes. Alejandro Oreste, Jorge Narvaez, Hugo Ulloa and Carlos Bettini, among the most popular. Juan Ayala belongs to that group. He has made nearly 200 recordings since its inception and remains faithful to the scouting staff. Only detects a difference thanks to the boom in this sector. "Before I could get free places. Now, money, not Tony, "says Tony Ayala Caluga emulating." Where you put a tripod, you have to pay. "The city charges 5 UTM cheaper ($ 200 thousand) for" special use of the road "and the most expensive to UTM 15 ($ 600 thousand) when to cut the traffic or close the street. An office or home can cost from 250 thousand to two million the day of recording. The most popular sectors are Vitacura houses or Trappists, offices Titanium Borderío & restaurants such as Aqua and Geraldine. Some time ago it was fashionable Chicureo and Barnstaple. "Years ago, the neighborhood Concha y Toro or Paris-London. But the fashion in the city are cyclical. Again, "says Ayala. So Santiago Location-the-match "offers an eclectic mix: neoclassical architecture, Gothic Revival, 50's rationalist, cobbled streets and modern highways, trams, a few high tech districts and a few mansions ABC1. The business-estimate them, paying more than $ 2,000 million in lease year leases and permits. "Many people are now seen in the recordings in their homes and streets Weird top extra income," says Felix Hadad, Mundolocaciones, and your phone keeps ringing. While the hero Zabaleta not know whether to kick the door of the building of Santa Maria or just pushing it.
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